SEO for Small Businesses
OPTIMISE FOR SUCCESS
Search engine optimisation and generative engine optimisation...
What is SEO and GEO?
Not long ago everyone wanted to rank number one on Google and of course only one person can be first. Suddenly AI is everywhere and the goal posts have moved. Is your website optimised for SEO? Do you understand GEO? Is your website really performing as well today?
How does it work?
I examine your website SEO and GEO including:
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Local SEO
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Google Business Profile
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keyword research
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on-page SEO
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technical SEO
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content
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location pages
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backlinks
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reviews
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Google visibility
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AI/GEO optimisation
I work with you to fix and improve your website SEO and GEO.
Who is this for?
Businesses that have a website but aren't getting enough enquiries from search engines.
SEO
Ranking number one on Google is so yesterday!
However your website still needs to be built correctly with correct SEO for Google and other search engines to understand it.
Did you build your own website but it isn't showing up in web searches? Maybe your SEO (search engine optimisation) needs some attention. An SEO health check will find and fix minor issues and give recommendations to improve your SEO
26 point SEO Health Check
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Includes:
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domain report
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keyword research
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competitor research
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backlink report
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meta data
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image alt text
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heading structures​
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site speed
GEO
GEO (Generative Engine Optimisation) is the process of improving a website so that AI-powered search tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity can find, understand, trust and recommend the business in their answers.
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GEO should be approached alongside traditional SEO. The goal is not just to rank in Google, but to increase the likelihood that AI tools will mention the business when potential customers ask relevant questions.
Points covered include:
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GEO visibility audit
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Technical and content audit
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GEO keyword and question research
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Website optimisation
GEO is an extension of SEO, not a replacement for it. A technically sound website with strong service pages, genuinely useful content, demonstrable expertise and credible external references is a much better starting point for AI visibility than a website that simply adds FAQs or schema markup.